Summary
- Independent cinema in the ’90s allowed directors to experiment, innovate, and break free from studio constraints.
- Digital technology and special effects revolutionized filmmaking, broadening the types of stories movies could tell.
- Directors in the ’90s captured societal attitudes and fears, from Gen X angst to paranoia about technology and the looming Y2K problem.
Cinema in the 1990s went through some major changes, and with it spawned a host of directors who would make their mark on the decade as some of the most influential filmmakers of the era. The rise of independent cinema allowed many directors to break free from traditional studio constraints, giving them the freedom to experiment and innovate. This period also saw the rise of digital technology and special effects, which began to revolutionize the filmmaking process and broaden the possibilities of the types of stories movies could tell.
For some directors, changing societal attitudes and the emergence of Gen X’s cultural perception as angst-ridden slackers led to new styles, forms of storytelling, and grungier aesthetics. Others took advantage of the lowering costs of filmmaking equipment to tell unique, personal stories. And on the other end of the scale, big-budget films in the ’90s got bigger, but also increasingly told stories of the paranoia of the time, often focused on the fear of technology and the unknown outcomes of the looming Y2K problem. 10 directors from the ’90s put their stamp on the decade that still resonates in cinema history today.
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10 Kevin Smith
Clerks (1994)
In many regards, Kevin Smith was the embodiment of Gen-X filmmaking, and the ’90s were his heyday. His debut feature film, Clerks, inspired a generation of budding filmmakers, not only in its ability to tell a personal story on such a low budget (purportedly $27,000, financed using credit cards), but also in the way it captured the raw and very relatable sense of what it’s like to be an aimless youth surviving the suburbs. Clerks felt familiar to its audience because of its earnest and authentic story told through a perspective that clearly understood the experience of 20-somethings.
Beyond Clerks, Smith’s run in the ’90s was also reasonably influential. Although Mallrats, Chasing Amy, and Dogma didn’t quite achieve the renown that Clerks did, each film served to underpin his status as an icon of low-budget indie movies. While his use of the camera, framing, and narrative structure weren’t particularly innovative, each film masterfully captured the mood of a generation through well-developed relatable characters and naturalistic dialogue.
9 James Cameron
Titanic (1997)
The ’90s were an epic decade for James Cameron, whose films Terminator 2: Judgment Day and Titanic serve as bookends to the era of big-budget blockbusters and burgeoning technical special effects. In fact, choosing Titanic as Cameron’s most iconic film of the ’90s was a tough one, given how influential TheTerminator sequel was, and still is today. However, it’s hard to deny how far Cameron pushed the boundaries of digital technology with Titanic, and its success as one of the highest-grossing films of all time and the first to earn over $1 billion worldwide.
Titanic‘s influence in the ’90s wasn’t just about its domination at the box office, the film also had a huge cultural impact. Cameron’s film sparked a resurgence in interest in the true story about the Titanic ship, and this fascination with the historical event led to numerous documentaries and renewed interest in maritime history. Cameron’s detailed recreation of the ship and the tragic romance story captivated audiences worldwide, making the Titanic a topic of popular discussion once again.
The Titanic soundtrack similarly became a cultural icon of the ’90s, with its massive popular theme song “My Heart Will Go On” by Celine Dion, which helped make the soundtrack one of the best-selling albums of all time. Titanic also gave some of the most memorable moments in film history. This includes Leonardo DiCaprio’s “I’m the king of the world” line, which is frequently repeated among the film’s fans when on boats, and the romantic scene at the Titanic‘s bow between DiCaprio and Kate Winslet that couples still recreate today.
8 Nora Ephron
Sleepless in Seattle (1993)
Before Nora Ephron struck it big with the genre-defining rom-com, Sleepless in Seattle, she had made a name for herself for writing many of the quintessential Hollywood rom-coms of the 1980s. Her screenwriting credits include Silkwood, and When Harry Met Sally…, so when she transitioned to directing in the ’90s, she came already armed with a keen eye for pulling at emotional heartstrings and captivating audiences with beautifully drawn character moments. As such, Ephron delivered one of the most iconic rom-coms, which not only defined the genre in the ’90s, but has also stood the test of time.
Sleepless in Seattle brought together Tom Hanks and Meg Ryan for the second time. It wasn’t their first foray into romantic comedies. In fact, both stars had a long list of quite successful rom-coms under their belt already. However, Sleepless in Seattle solidified their impact on the genre, and transformed Meg Ryan into one of the most bankable Hollywood actresses of the ’90s. Ultimately, the film was a huge box office success and is still regarded as one of the finest romantic comedies ever made.
7 David Fincher
Fight Club (1999)
David Fincher’s Hollywood career began in the ’90s with his directorial feature film debut, Alien 3 in 1992, after a string of music videos in the ’80s, including Madonna’s “Express Yourself” and Aerosmith’s “Janie’s Got a Gun.” Fincher found his groove in the mid to late-90s with three of the decade’s most iconic films: Se7en, The Game, and Fight Club. Each film captured the heart of something rotten in society, reflecting the generation’s mood of being fed up with the status quo. Fincher took that mood and packaged it into accessible thrillers that shaped the landscape for mid-budget blockbusters.
While Se7en and The Game are iconic Fincher films in their own right, Fight Club is by far Fincher’s standout when considering its long-running cultural influence. Fight Club‘s release at the end of 1999 perfectly embodied the generation’s fears and disillusionment. With the threat of doom hanging over the world as the effects of the millennium bug would soon be realized, Fight Club reflects on the button-up life of responsible adulthood and wonders if there’s any meaning behind it. The film’s cultural impact is also undeniable, evidenced by most people knowing exactly what the first rule of fight club is.
6 Tsui Hark
Once Upon a Time in China
Tsui Hark is the king of Hong Kong cinema and is considered one of the main filmmakers who pioneered a new and innovative style of Wuxia movies that would revolutionize the way action films were made, not only in Hong Kong or Asia, but around the world. It’s impossible to envision films like The Matrix or Kill Bill existing if not for Tsui’s influence. Tsui had already had a long career in Hong Kong in the 1980s, but in 1991 came the first of a highly popular six-movie series of Once Upon a Time in China.
Once Upon a Time in China stars Jet Li as the Chinese folk hero, Wong Fei-hung, who encounters the effects of Western influence in China during the late 19th century. The film defined the Wuxia genre, and its ripple effect had a massive impact on Hollywood action films, particularly towards the end of the decade. Tsui also directed, wrote and produced most of the remaining five films in the franchise, with the first two regarded as among the most popular of Hong Kong’s Golden Age of cinema.
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5 Coen Brothers
Fargo (1996)
Joel and Ethan Coen’s films in the ’90s show the evolution of the brothers’ filmmaking style. In the first half of the decade, the brothers’ neo-noir style and unusual subject matter made for interesting viewing but little in box office takings. The Coens channeled their better instincts in the latter half of the decade, and it’s here that the brothers hit their stride, finding the right balance of nihilism and black comedy for Fargo and The Big Lebowski. Both films have had a lasting cultural impact, and solidified the Coen brothers as hugely influential within ’90s indie filmmaking circles.
“By playing with audience expectations and defying traditional character and story tropes,
Fargo
became a quintessential example of how the Coen brothers redefined modern American cinema.”
Both Fargo and The Big Lebowski made a big impact in the ’90s, but Fargo was the breakthrough. Fargo achieved critical and box office success, received seven Oscar nominations and two wins, and has since been turned into a multi-season anthology TV series. While Fargo may not seem as groundbreaking today, for the ’90s, the film broke away from traditional genres, blending the Minnesota nice attitude with brutally violent and sometimes uncomfortably funny moments. By playing with audience expectations and defying traditional character and story tropes, Fargo became a quintessential example of how the Coen brothers redefined modern American cinema.
4 David Lynch
Twin Peaks
David Lynch is a style unto himself. So iconic is the director that he’s become a shorthand for describing a certain aesthetic. The adjective “Lynchian” defines a specific quality that can only truly be achieved by the director himself, no matter how much other filmmakers may try to mimic it. Few auteurs have earned such linguistic honor, and Lynch’s specific brand is highly earned. While the inclusion of Twin Peaks may be cheating on a movie list, David Lynch was a notable Hollywood director who took his cinematic style to TV.
What also made Lynch ahead of his time was that he was an early adopter of using the television format for storytelling. This was particularly notable in the ’90s as television during this period was considered a lesser art form for serious filmmakers. Lynch bucked the trend, as he frequently does, and produced the most definitive ’90s show that caused a deep and lasting cultural impact. Twin Peaks was a cultural phenomenon in the ’90s, and its surrealism, offbeat comedy, and unusual characters served as an inspiration for later series, like The X-Files, which some argue share a fictional universe.
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3 Robert Rodriguez
From Dusk til Dawn (1996)
In the ’90s, few directors embodied the Hollywood dream more than Robert Rodriguez. In 1992, the director filmed his feature film debut, El Mariachi, on a $7,000 budget that he acquired partially by participating in experimental drug trials. Unlike Smith’s Clerks, El Mariachi got extremely creative with how to stretch its microbudget, and as an action film, Rodriguez developed ingenious ways to shoot so that it had the appearance of a much bigger budget. This garnered the attention of Hollywood execs and the director was offered financing to make another.
Although El Mariachi is an inspiring story for budding filmmakers, Rodriguez really made an impact in the ’90s with his action horror, From Dusk till Dawn. Written by Quentin Tarantino and starring Harvey Keitel and George Clooney, the film’s mid-movie plot twist became one of those inside secrets for cinemagoers, along with Bruce Willis’ fate in The Sixth Sense, and the identity of Keyser Söze in The Usual Suspects. Although Rodriguez has arguably failed to recreate the magic of his ’90s movies in subsequent releases, the director’s style, ingenuity, and backstory would inspire a generation of Hollywood hopefuls.
2 Spike Jonze
Being John Malkovich (1999)
In the ’80s and ’90s, many notable directors developed their craft through filming music videos. However, none were more influential than Spike Jonze, who not only defined a specific style of peak ’90s music videos, but also channeled his offbeat style into the playfully surreal and soul-searching film Being John Malkovich. Jonze’s most iconic music videos include Weezer’s “Buddy Holly,” Beastie Boys’ “Sabotage,” Björk’s “It’s Oh So Quiet,” and Fatboy Slim’s “Praise You.”
Having developed his unique style through ’90s music videos, Jonze turned to feature films, and in 1999 directed Charlie Kaufman’s surrealist fantasy script, Being John Malkovich. Although the film wasn’t a huge box office success, it became an essential movie in the era of VHS and DVD collections, finding renewed success in rental and home media. The film’s critical acclaim and innovative storytelling solidified Jonze’s reputation as a visionary director, paving the way for his future successes.
Being John Malkovich
Being John Malkovich is a 1999 surreal comedy that tells the story of puppeteer Craig Schwartz (John Cusack), who discovers a portal that leads directly into the mind of real-life actor John Malkovich. Directed by Spike Jonze and featuring an all-star cast that includes Cameron Diaz and Catherine Keener, the film explores themes of identity, obsession, and the blurred lines between reality and fiction.
- Release Date
- October 29, 1999
- Cast
- John Cusack , John Malkovich , Cameron Diaz , Catherine Keener
- Runtime
- 113 Mins
1 Quentin Tarantino
Pulp Fiction (1994)
Possibly the most quintessential and iconic director of the ’90s, Quentin Tarantino absolutely owned the decade in terms of influence and indie cool. His debut feature film, Reservoir Dogs, was an instant cult classic, and contained many of the hallmarks of a Tarantino film. But it was his follow-up film, Pulp Fiction, that would bring global attention to the director, and many critics still regard it as one of the best films ever made.
The success of Pulp Fiction made a massive impact not just on Tarantino himself, but also on independent cinema. It revived John Travolta’s career slump, boosted the profile of his co-stars, Uma Thurman and Samuel L. Jackson, and it gave a proverbial shot in the arm to a movie industry that was in desperate need of revival. There’s no question about Tarantino and Pulp Fiction‘s place among the most iconic symbols of Gen X and the ’90s.